![]() There is a whole array of lifeforms from across the animal and plant kingdoms whose species' life expectancy is just 24 hours, but most are small creatures such as insects or microscopic organisms. In biology, ephemeral takes on the more technical significance of only living for a single day. ![]() Perhaps at a certain scale everything is ephemeral. For instance, an ephemeral bout of unseasonably warm weather might be a couple of days, while an ephemeral life of a star could be a few million years. The amount of time that constitutes an ephemeral span depends on what is a common range for that thing, making it highly relative. While it can be used to characterize anything whose duration is brief, ephemeral is most often used in conjunction with things that are more abstract or conceptual in nature, like how long one feels a certain emotion or the amount of time your favorite food truck was parked a block away from your office. The word ephemeral describes something as only lasting for a short period of time. This ephemeral nature is the reason why popular culture manages to bring us together: we're all watching to see where it goes next. ![]() But as influential as pop culture is for its power to hold our collective attention, few of its fads last long. And with the help of the Internet to both track and set the latest trends, mainstream culture moves even faster than ever. One of the most interesting things about pop culture is the way that it is constantly growing and changing to embrace new tastes.
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